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Sy Syms School of Business
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Principles of Marketing
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Taught By Prof. Sotiropoulos
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Principles of Marketing, 12th Edition
Book Information
Principles of Marketing, 12th Edition
Author:
Philip Kotler
Edition:
12
ISBN:
0132390027
Book In Use:
Yes
Book Type:
Textbook
Required Reading:
Required
Primary Course Book:
Yes
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